| "In a changing world we cannot not change", says Carlo Verdelli (La Gazzetta dello Sport Director). LUMEN and the Communication team of the newspaper worked together on the new positioning for a brand communicating a "sweeter world" made of passion, for people living a more enthusiastic and modern life. /view project | |
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| Stock Distilleries recently asked Lumen to revitalise the branding of its Keglevich flavoured vodka range, a market leader in Italy, but suffering in a category of flat growth. A choice was made to adopt a sleeve labelling solution. In the new packaging design LUMEN has created a colourful and young identity for the range that jumps off the shelf. Sales since the restyling are up 9%./view project | |
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| A.C. Milan, the most successful football club in the world, asked Lumen update its corporate identity system. Lumen carried out an extensive analysis of the current identity and developed a new brand architecture that ensures consistency across all corporate communications, merchandising and team initiatives./view project | |
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As part of an ongoing restyling of their product portfolio Lumen has designed a new packaging format for “Torte&Torte”. The objective was to increase shelf impact and express this unique product range in an elegant, emotional and contemporary way. Vibrant colours combine with a rich product visualisations full of atmosphere and appetite appeal. /view project |
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| After the merger between BPU Bank and Gruppo Banca Lombarda, Lumen studied a new name able to respect all the involved identities: UBI, acronym of Unione Banche Italiane. In the new brand, the elements of the two groups integrate themselves and flow together. In order to confirm the concept of closeness between the group and its client, a mascot has been created. /view project | |
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| Saiwa Bakeries has entrusted Lumen with the restyling of its Vitasnella bakery line. Vitasnella is a cross-category leader in healthy, nutritional foods. The new packaging design was studied to stand out from the crowd with bright colours and a light contemporary style. Great attention was given to differentiating and communicating ingredient-driven benefits within the range. The increase in sales over the 15 months since its re-launch has been significant./view project | |
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“The new pack design met consumer expectations and improved the Baileys brand performance, which over Christmas enjoyed a 6.8 growth in sales over the previous year”.
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“In only four months we’ve bocome the market leader. Our clean and recognisable brand identity definitely increased sales, making the product “self-explaining” and taking it far beyond the usual product representation. Great job!”
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Kellogg’s asked Lumen to help reposition their Coco Pops breakfast cereal. The new packaging design creates a rich breakfast adventure and helps to differentiate the different varieties within the range. The new brand identity has helped reinforce its leadership in this growing category. /view project |
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SAB Miller asked Lumen to update the brand identity of Topvar, the leading premium domestic beer in Slovakia, to bring it more in line with consumer’s tastes and expectations. The new packaging design is modern, dynamic and distinctive while maintaining its authenticity and traditional codes. The result is an improvement in shelf stand out and perceived quality. /view project |
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Marchese de’ Frescobaldi has been making wine in Tuscany for over 700 years. Lumen was asked to carry out a strategic evaluation of the brand. Based on our recommendations, the company has implemented an extensive repositioning of the brand covering the brand portfolio, packaging, corporate identity and communications. Lumen, in its ongoing role as brand guardian has also created their soon to be launched retail concept. /view project |
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