brand innovation
LUMEN develops innovative and successful solutions for both consumer and corporate brands.
In today's dynamic global market it is increasingly difficult for brands to create and sustain a competitive advantage. We help our clients to transform their brands, develop new business opportunities and build long term value. /view projects
consumer branding
Consumer branding in LUMEN is distinguished by a unique approach and successful, award-winning ideas. Our expertise covers all aspects of consumer branding and packaging design including new product development, naming, industrial/structural design, point of sale visibility and brand activation. We guarantee that our creative proposals are feasible from a production standpoint and provide complete support during implementation to ensure "on shelf" success.
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corporate branding
Successful branding combines an analytical approach with inspired creativity. LUMEN, thanks to its experienced team of specialists, is able to manage projects that extend from the brand to multimedia, editorial, sonic and retail applications. A passion for creating beautiful things, the continuous search for innovation and flexibility in implementing projects are the elements that characterise our client relationships./view projects
rilastil make-up
| The purpose of the restyling was reinventing the brand Rilastil without losing it's core personality. Emphasis has been put on the research characteristics. The product descriptor has been made clearer and simpler, thus communicating the seriousness of a medical positioning./view project | |
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plasmon
| Plasmon, owned by the Heinz group is one of the historic babyfood brands in Italy. A new product invention that stimulates chewing in little children needed a design that communicated the novelty but was also respecting the family feeling which is the identity of this brand./view project | |
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volpaia
| Identity and packaging design Limited edition for Volpia wineries in collaboration with Save the Children./view project | |
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doria
| Restyle and repositioning. Doria, owned by the Bauli group, is a protagonist in the Italian bakery sector./view project | |
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la gazzetta dello sport newspaper
| "In a changing world we cannot not change", says Carlo Verdelli (La Gazzetta dello Sport Director). LUMEN and the Communication team of the newspaper worked together on the new positioning for a brand communicating a "sweeter world" made of passion, for people living a more enthusiastic and modern life. /view project | |
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a.c. milan football club
| A.C. Milan, the most successful football club in the world, asked Lumen update its corporate identity system. Lumen carried out an extensive analysis of the current identity and developed a new brand architecture that ensures consistency across all corporate communications, merchandising and team initiatives./view project | |
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ubi banca
| After the merger between BPU Bank and Gruppo Banca Lombarda, Lumen studied a new name able to respect all the involved identities: UBI, acronym of Unione Banche Italiane. In the new brand, the elements of the two groups integrate themselves and flow together. In order to confirm the concept of closeness between the group and its client, a mascot has been created. /view project | |
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danzante
| Marchesi de Frescobaldi is one of Italy’s leading producers of quality wines. LUMEN was asked to completely redesign the wine Danzante for the American market. The objective was to achieve a more distinctive shelf impact. In collaboration with a painter the new identity was developed, which evokes a rich and sophisticated personality that represents the cultural richness of the brand./view project | |
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korff
| New restyling for Korff which is a brand of the Ganassini Institute. The objective was to combine the two aspects of the brand: the belonging to the pharmaceutical as well as to the luxury and elegant world of cosmetics at the same time./view project | |
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