brand innovation
LUMEN develops innovative and successful solutions for both consumer and corporate brands.
In today's dynamic global market it is increasingly difficult for brands to create and sustain a competitive advantage. We help our clients to transform their brands, develop new business opportunities and build long term value. /view projects
consumer branding
Consumer branding in LUMEN is distinguished by a unique approach and successful, award-winning ideas. Our expertise covers all aspects of consumer branding and packaging design including new product development, naming, industrial/structural design, point of sale visibility and brand activation. We guarantee that our creative proposals are feasible from a production standpoint and provide complete support during implementation to ensure "on shelf" success.
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corporate branding
Successful branding combines an analytical approach with inspired creativity. LUMEN, thanks to its experienced team of specialists, is able to manage projects that extend from the brand to multimedia, editorial, sonic and retail applications. A passion for creating beautiful things, the continuous search for innovation and flexibility in implementing projects are the elements that characterise our client relationships./view projects
borotalco hello kitty
| Borotalco Limited Edition 2009: with Hello Kitty it enphasizes the values of a deodorant that covers a wide target: from little girls to grown up, with freshness of style and mirroring the teenagers' principles. LUMEN searched a balanced solution for blending two very well known brands, in two funny flavours for youngsters' personal care./view project | |
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borotalco limited edition
| LUMEN has created the graphic solution for Borotalco’s Deodorants Limited Edition dedicated to teenagers. The 2008 visual identity was inspired by the world of manga cartoons and expresses 4 moods, each of which is represented by a different character that was inspired by the results of a thorough study of modern adolescent culture. The result is 4 personalities that every teenager will be able to identify with./view project | |
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nipiol
| NIPIOL, historical brand in baby food market, had the whole product line redesigned by LUMEN, strengthening its identity and updating the positioning, through a new brand system expressing its traditional quality values on a superior level./view project | |
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la gazzetta dello sport newspaper
| "In a changing world we cannot not change", says Carlo Verdelli (La Gazzetta dello Sport Director). LUMEN and the Communication team of the newspaper worked together on the new positioning for a brand communicating a "sweeter world" made of passion, for people living a more enthusiastic and modern life. /view project | |
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keglevich vodka
| Stock Distilleries recently asked Lumen to revitalise the branding of its Keglevich flavoured vodka range, a market leader in Italy, but suffering in a category of flat growth. A choice was made to adopt a sleeve labelling solution. In the new packaging design LUMEN has created a colourful and young identity for the range that jumps off the shelf. Sales since the restyling are up 9%./view project | |
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a.c. milan football club
| A.C. Milan, the most successful football club in the world, asked Lumen update its corporate identity system. Lumen carried out an extensive analysis of the current identity and developed a new brand architecture that ensures consistency across all corporate communications, merchandising and team initiatives./view project | |
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bauli torte e torte
As part of an ongoing restyling of their product portfolio Lumen has designed a new packaging format for “Torte&Torte”. The objective was to increase shelf impact and express this unique product range in an elegant, emotional and contemporary way. Vibrant colours combine with a rich product visualisations full of atmosphere and appetite appeal. /view project |
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ubi banca
| After the merger between BPU Bank and Gruppo Banca Lombarda, Lumen studied a new name able to respect all the involved identities: UBI, acronym of Unione Banche Italiane. In the new brand, the elements of the two groups integrate themselves and flow together. In order to confirm the concept of closeness between the group and its client, a mascot has been created. /view project | |
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vitasnella saiwa
| Saiwa Bakeries has entrusted Lumen with the restyling of its Vitasnella bakery line. Vitasnella is a cross-category leader in healthy, nutritional foods. The new packaging design was studied to stand out from the crowd with bright colours and a light contemporary style. Great attention was given to differentiating and communicating ingredient-driven benefits within the range. The increase in sales over the 15 months since its re-launch has been significant./view project | |
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baileys special edition
“The new pack design met consumer expectations and improved the Baileys brand performance, which over Christmas enjoyed a 6.8 growth in sales over the previous year”.
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mukki yogurt drinks
“In only four months we’ve bocome the market leader. Our clean and recognisable brand identity definitely increased sales, making the product “self-explaining” and taking it far beyond the usual product representation. Great job!”
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coco pops cereal
Kellogg’s asked Lumen to help reposition their Coco Pops breakfast cereal. The new packaging design creates a rich breakfast adventure and helps to differentiate the different varieties within the range. The new brand identity has helped reinforce its leadership in this growing category. /view project |
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